LeadershipThe partners behind the work

The people who build with you.

Two managing partners, working across Cairo, Kuwait and Riyadh, with $2.3B+ in combined ARR and GMV between them. A partner leads every engagement, from the first call to the handover.

Managing partners

Revenue and product, in one practice.

Ahmed Youssef, portrait

Ahmed Youssef

Co-founder & Managing Partner

Revenue · GTM · Operations

Generated $1B+ in combined ARR and GMV across the companies he has operated and advised — among them Zyda and Tap Payments — and built and led a 40-person revenue organisation. Harvard Business School. Founder & CEO of RIVET Labs.

Alex Barreto

Co-founder & Managing Partner

Product · Systems · Transformation

Twenty-plus years across product strategy, business systems, digital transformation, and education technology. Designs the operating models and product architectures that turn business context into systems teams can actually run.

Start here

Every engagement begins with the Diagnostic.

Fixed scope, three to eight weeks, priced after a 30-minute call with a partner. You leave with a clear answer, whether or not we work together.