ToolsROI calculator
GTM Engineering ROI calculator
Enter your deal and pipeline. The model returns year-one ARR against the fee, cash break-even and the day-90 floor, then plays the first 36 months.
Your inputs
Where your company is based
Where your buyers are
Pick one or more. They set your market size, seasonality and currency.
Industry
Shapes the ICP and the messaging in your plan.
Current annual revenue$
Optional. It matches your benchmarks to companies of your size.
Product stage
Pick one to load benchmark defaults.
Revenue model
This decides what we measure: new ARR, cash or GMV.
Annual contract value$
Close rate · conservative%
Close rate · optimistic%
Sales cyclemo
Typical for this deal size: about 6 weeks.
Billing
Sets when cash arrives, which moves break-even.
Contacts a month
Each extra 1,000 contacts adds to the fee on a falling scale.
3,000 contacts a month are included. The fee for 3,000 opens with your plan.
Positive replies · Month 4+%
Conservative run rate. SmartReach measured 2.2% positive replies in 2026.
Positive replies · optimistic%
Duration
Example inputs · change the form to see your numbers
Conservative case · first 12 months
Year one adds $129,600 of new ARR, 2.7× Taken Cake’s fees. Cash covers the cost by Month 12.
New ARR ÷ our fees, 12 months
2.7×
$129,600 on ••• of fees
Cash break-even
Month 12
Cumulative cash collected covers cumulative cost
LTV : cost per deal
7 : 1
Healthy: 3 : 1 or moreOur fees per deal: •••. LTV over 5 years. Add your team’s cost for full CAC.
Payback on our fees
6.9 months
Better: under 12 monthsMonths of gross profit to earn back our fees per deal
01
Month 1 · Architecture
3,000 verified decision-makers a month, mapped and ready
02
Months 2–3 · Launch
First conversations: about 36 SQLs
03
Month 4 onward · Run
About 36 SQLs a month, every month
Day-90 floor
14 SQLs in your first 90 days of sending
The plan · Launch, then Run
Add-ons (more contacts, or ads) open once the plan meets its day-90 floor: 14 SQLs in the first 90 days of sending.
Launch · Months 1–3
$7,200
new ARR on ••• cost
0.4× cost
Cost per lead (CPL)•••
Cost per SQL•••
Cost per deal•••
9,000 leads · 36 SQLs · 3.6 deals closed · 3.6 still in the sales cycle
After 6 months
$43,200
new ARR on ••• cost
1.5× cost
Cost per lead (CPL)•••
Cost per SQL•••
Cost per deal•••
18,000 leads · 144 SQLs · 21.6 deals closed · 7.2 still in the sales cycle
First 12 months
$129,600
new ARR on ••• cost
2.7× cost
Cost per lead (CPL)•••
Cost per SQL•••
Cost per deal•••
36,000 leads · 360 SQLs · 64.8 deals closed · 7.2 still in the sales cycle
Three years
$896,020
bookings, new + renewals on ••• cost
7.1× cost
Cost per lead (CPL)•••
Cost per SQL•••
Cost per deal•••
108,000 leads · 1,224 SQLs · 237.6 deals closed · 7.2 still in the sales cycle
Cumulative cash collectedCumulative costOnboarding · Launch
Retention over three years
GRR · the revenue your customers keep paying, before upgrades. Typical: 90%. Top quartile: 95% and above. NRR · the same, including upgrades and expansion. Good: 100%. Better: 110%. Best: 120% and above.
GRRTypical%
NRRBelow 100%%
Defaults come from global benchmarks, not MENA data. Use your own figures if you have them. LTV counts gross profit over 1 ÷ (1 − GRR) years, at most 5, discounted 10% a year.
Year 1$129,600
Year 2$299,808
Year 3$466,612
Three-year bookings, new + renewals$896,020
Three-year cost•••
LTV : cost per deal7 : 1
Three-year bookings ÷ cost7.1×
Your GTM Engineering plan
Unlock the month-by-month view and a plan written for your business.
Where today’s leads come from
Ranges from your inputs, not promises. Taken Cake commits to SQLs, with a day-90 floor of 14 SQLs at these inputs, never to your close rate.
Benchmarks: Ebsta × Pavilion 2025, High Alpha 2025, ICONIQ State of GTM 2026, Bessemer, Lighter Capital 2025, STV 2023, SmartReach State of Cold Email 2026, SaaS Capital 2025, KeyBanc / Sapphire 2024, Benchmarkit × Pavilion 2025, David Skok SaaS Metrics 2.0. Retention defaults follow your deal size; targets are LTV : CAC above 3 and CAC payback within 12 months. Currency rates as of 3 October 2026.