J1 · Program 1 of 6
SaaS → AI: the re-founding
Same customer, same mission — a new operating system underneath.
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Growth Programs
Six programs, one operating system.
Each program rebuilds one part of the growth system. Every one runs the same five-step arc, so you always know what is being drawn and why.
Every program runs the same arc
01MeasureInstrument the funnel so every stage has a number.
02DiagnoseFind where growth leaks, ranked by what it costs.
03DesignDraw the system that closes the leak.
04SequenceOrder the work so each step pays for the next.
05SprintBuild in two-week sprints against the baseline.
Not a feature launch and not a migration. Product shifts from seats to agent-delivered outcomes, pricing from subscription to consumption, and the governing metric from renewal-date NRR to daily usage-decay against the Value Signal.
What we install
Value Signal definition & daily usage instrumentation
A second engine proven on one segment
Cost migration plan from S&M into COGS
What changes
Retention you can see daily, not at renewal
A consumption model that holds margin
The first engine harvested to fund its successor
J2 · Program 2 of 6
Sales-led → hybrid PLG
Keep the motion that wins the account; run product-grade UX inside it.
Strict bottom-up PLG assumes rails, buying behaviour and account shapes MENA does not reliably have. The target is hybrid: a self-serve lane for the low end, the enterprise motion for everything that expands.
What we install
Product-usage signal instrumentation
A self-serve lane for the sub-economic segment
Signal routing into the sales motion
What changes
Two lanes instead of one bottleneck
Expansion that is signal-led, not calendar-led
Reps working signals instead of cold
J3 · Program 3 of 6
Single-motion → multi-motion
One motion becomes many — new segments, new bands — without collapsing the economics.
Adding a motion or a segment is not adding headcount. Each carries its own conversion math and ACV band, and moving up- or down-market re-shapes the motion, the content, and the enablement. Measure each separately or the blend hides the truth.
What we install
Motion & segment routing rules
Per-motion conversion baselines
Up/down-market motion and enablement fit
What changes
Never a blended number again
Each motion paying back on its own terms
Coverage across segments and ACV bands
J4 · Program 4 of 6
Recurring → consumption
Adding usage-based revenue without losing forecastability.
Consumption introduces a decay risk subscription never had. The journey adds the metering, the commitment structure, and the daily monitoring that keeps revenue predictable.
What we install
Value metric and metering design
Commitment + overage structure
Usage-decay monitoring and alerts
What changes
Revenue that tracks delivered value
Forecasts that survive consumption
Early warning before churn shows up
J5 · Program 5 of 6
Founder-led → process-led
The motion survives the founder leaving the room.
Founder-led sales wins the first millions on instinct. This journey converts that instinct into a documented, coachable, repeatable system the team owns.
What we install
Documented motion and stage definitions
Skill cards and coaching cadence
Forecast discipline and pipeline hygiene
What changes
Deals that close without the founder
Faster ramp for new sellers
A forecast leadership can trust
J6 · Program 6 of 6
Product → platform
The unit of value shifts from a feature set to an ecosystem.
Platform value compounds one attach at a time. Each rung of the attach ladder raises switching cost and NRR.
What we install
The attach ladder
Partner and ecosystem layer
Platform pricing model
What changes
Switching cost that compounds
NRR carried by attach
A moat the roadmap alone cannot build
Before the first call
Find the constraint before you fund it.
Each one is free and built from the work we do with clients. Tools run in your browser; samples and reviews come from a partner, not a sequence.
Not sure which program your system needs first?
The Diagnostic ranks where growth leaks and tells you which program to run, in what order.